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About DIGI CTC Venture

Innovation  |  Quality  |  Service

Our Story

DIGI Electronics is part of the extended legacy of the CTC Group—a privately‑owned conglomerate that has been driving progress in East Africa since 1956.

Like our parent, we are people‑centric and future‑focused, investing in partnerships, technology transfer, and human‑capital development to bring world‑class electronics and services to every household.

What began as a family business has evolved into a trusted brand for televisions, refrigerators, and smart appliances—yet our entrepreneurial spirit remains as strong as day one.

Our Mission

“To build a sales organisation committed to providing quality products and services that deliver customer satisfaction and help unleash economic potential in a sustainable and responsible manner.”

Our Mission

Our Core Values

DIGI Integrity
DIGI Value Consciousness & Quality
DIGI Customer Focus
DIGI Moving Forward
DIGI Professionalism
DIGI Employee Focus
DIGI Teamwork

A Timeline of Progress

Central Trading Company founded – our story begins.

Ventured into consumer electronics, laying the groundwork for DIGI.

Launch of state‑of‑the‑art service complex elevating after‑sales support.

DIGI Electronics expands regionally with smart‑connected appliances.

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*In‑store prices may vary*

Online Retailers

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Jiji Tanzania

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Lampard Electronics

Lampard Electronics

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Store Locations

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